Senior Performance Marketing Specialist

Responsibilities:

  • Develop and Execute Campaigns: Create and implement digital marketing strategies to drive traffic, engagement, and conversions across all digital and social media platforms.
  • Identify and Capitalize on Growth Opportunities: Continuously test and refine hypotheses to enhance e-performance, boost traffic, and maximize ROAS (Return on Advertising Spend).
  • Performance Monitoring and Reporting: Regularly analyze and report on campaign performance, ROI, and KPIs. Generate comprehensive weekly and monthly reports to guide marketing strategies.
  • Customer Journey Analysis: Track and analyze customer behavior to optimize marketing efforts and improve user experiences.
  • Process Improvement: Identify and recommend enhancements for systems, processes, and practices, drawing on international best practices to drive business process improvements, cost reductions, and productivity gains.
  • Additional Duties: Perform other related tasks and assignments as directed by management.

Qualifications & Work Experience:

  • Experience: Minimum of 3 years of relevant experience in digital marketing.
  • Education: Bachelor’s degree in marketing, communications, public relations, business, or a related field.
  • Analytical Skills: Proficiency in using tracking tools like Google Analytics to interpret data and drive strategic decisions.
  • Digital Marketing Expertise: Deep understanding of digital marketing metrics, trends, strategies, and best practices.
  • App Install Ads: Experience with app install advertising is a plus.

Behavioral Competencies:

  • Effective Communication: Excellent verbal and written communication skills.
  • Problem-Solving: Strong analytical and problem-solving abilities.
  • Attention to Detail: High level of accuracy and attention to detail.
  • Continuous Learning: Commitment to staying updated with industry trends and continuous professional development.
  • Time Management: Exceptional organizational and time management skills to handle multiple projects and deadlines efficiently.

Additional Information:

  • Platform Expertise: Experience with WooCommerce is essential as our systems are built on this platform.
Job Category: Digital Marketing
Job Type: Full Time
Job Location: Cairo Mokattam

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